What are Some Steps to Maximise Product Visibility with the Right Commercial Display Fridge?

Item visibility is critical to driving sales in any food or drink business. A well-organised and adequately chosen commercial display fridge can increase sales and boost your brand's image. Consumers are more prone to buy when offerings are showcased in a way that catches their attention. 

Below are essential steps to maximise visibility using the right commercial showcase refrigerator. 

Showcase your items in a beautiful square presentation! Click here to look at our Square Glass options.  

Choose the Right Size 

The size of the fridge is essential. Equipment that is too small will overcrowd your items, while a fridge that is too large will leave empty gaps. Both scenarios reduce food visibility. 

• Assess your inventory before choosing the fridge. Know how many items you will store regularly. 

• Consider your space. The fridge should fit well within the layout of your store or café. 

• Avoid cramming items. Choose a fridge that allows things to be presented without clutter. 

By selecting the right size, your items will have enough room to stand out. 

Select a Fridge with Glass Doors 

Clear visibility is a must for your sales. Glass doors provide that. 

• Consumers can see the products before opening the fridge, which invites them to make a purchase decision before touching the door. 

• Full glass doors allow visibility from multiple angles, so consumers walking by from different sides can spot what's inside. 

• Frost-free glass is even better. Ensure the glass stays clear and doesn't fog up, especially in colder environments. 

With glass doors, your products are always visible, improving the likelihood of sales. 

Optimise Shelf Placement 

Shelves play a big role in product visibility. Proper shelf placement ensures products are easily accessible and eye-catching in a display fridge. 

• Use adjustable shelves to customise the layout based on the size of your products. 

• Eye-level placement is critical. Place high-selling or promotional products on the middle shelves, as this is where customers tend to look first. 

• Bottom shelves can be used for larger items. Keep smaller, more popular products on higher shelves. 

• Avoid overcrowding shelves. Give each product its space to be seen clearly. 

Well-organised shelves make it easy for consumers to locate what they want, boosting their shopping experience. 

Position the Fridge in High-Traffic Areas 

The location of such a refrigerator in your store is crucial. 

• Place the equipment near the entrance to catch customers as they walk in. 

• Use endcap displays if possible. These are premium places at the ends of corridors that draw consumer attention. 

• Another excellent location is near the checkout counter. Customers often make last-minute decisions in these areas. 

A refrigerator in a high-traffic room will inherently attract more attention, leading to more impulse purchases. 

Incorporate Good Lighting 

Proper lighting in your display fridges for sale can make your products look fresh and appealing and help draw attention to certain items. 

• LED lighting is a great option. It's energy-efficient and enhances the appearance of your products. 

• Bright, even lighting across all shelves ensures every offering is visible. 

• Avoid harsh lighting that can create shadows or glare on the glass doors. 

Well-lit products are more likely to attract customer interest, especially in dimly lit spaces. 

Use Signage and Labels 

Signage inside or around the appliance can improve visibility and make your products stand out. 

• Use shelf labels to highlight specific things or promotions. 

• You must make price tags visible and easy to read. 

• Bright signs can indicate special offers or seasonal products. 

• Avoid cluttered signage. Keep it simple and focused on the products you want to promote. 

Effective signage can guide the customer's attention toward the products you want to highlight. 

Present your food & beverages in an attractive manner. Browse our Open Display here.  

Rotate Delicacies Regularly 

It's important to keep the refrigerator well-stocked, but rotating things in display fridges for sale near me ensures that customers see something fresh each time they visit. 

• Move older things to the front to encourage quicker sales. 

• Rotate new stock to the back to maintain freshness. 

• Change food positioning occasionally to draw attention to different things. 

Food rotation prevents stuff from being forgotten and ensures customers always find something new. 

Use a Clean and Well-Maintained Appliance 

A clean fridge reflects the quality of your food. Customers are less likely to purchase from a dirty or poorly maintained display fridge. 

• Wipe the glass gates frequently to clear fingerprints and streaks. 

• Clear the racks and promptly clean up any spills. 

• Check for expired offerings and remove them to keep the refrigerator looking fresh. 

• Ensure the temperature is properly regulated to keep stuff at its best. 

A clean, organised appliance invites customers to browse and makes your business look professional. For more information, buy display fridges online from LCE – one of the leading commercial kitchen equipment suppliers in Australia. 

Use Different Temperature Zones 

Some commercial display models have different temperature zones. This feature allows you to store a variety of products in optimal conditions. 

• Colder zones can be used for dairy, meat, or beverages. 

• Warmer zones are ideal for things like baked goods that don't require freezing temperatures. 

Having different zones ensures that all offerings are displayed at their ideal temperature, keeping them looking fresh and appealing. 

Avoid Overcrowding Items 

Packaging the fridge with as many items as possible might be tempting. However, overcrowding reduces visibility and makes the fridge look messy. 

• Leave space between offerings. This option makes it easier for customers to grab an item without knocking others over. 

• Use tiered shelving to create layers of visibility. Food on the back row should be slightly elevated to be seen over the front row. 

• Organise items neatly so that each one is visible. 

An organised refrigerator with adequate spacing looks more appealing and invites customers to make purchases. For further insights, shop display fridges online from a reputed supplier near you. 

Think About the Refrigerator's Design 

The layout of this classy equipment can increase the visibility of your offering. Modern, sleek designs with large glass panels provide better visibility than older models with bulky doors. You can shop  

• Choose a design that fits your store's layout and customer needs. 

• Cooling devices with minimal frames allow more space for food display. 

• Ensure easy access for customers. Sliding or easily opening doors will encourage people to browse longer. 

The right design will complement your store's look while improving item visibility. 

Regularly Update Your Display 

A static display can become boring over time. Regularly update the item arrangement and add new items to keep customers engaged. 

• Refresh the overall layout every few weeks. Customers will notice new arrangements and items they hadn't before. 

• Add seasonal things or limited-time offers to create excitement. 

• Move slow-moving items to higher-traffic shelves. 

Regular updates keep your display equipment fresh and exciting for repeat customers. 

Highlight Best-Sellers and New Products 

Make sure your best-selling and newest products get the attention they deserve. 

• Use prominent shelf space to highlight these items. 

• Add signage indicating they are "Best Sellers" or "New Arrivals." 

• Maintain the highest visibility by placing them at eye level. 

Customers are likelier to try new or popular items when they are easy to see. 

Get your ready-to-eat delicacies showcased to customers in a beautiful form. Check out our Deli Display options.  

Conclusion 

Maximising product visibility with a suitable commercial display fridge is essential for boosting sales. You can boost the appeal of your delicacies by selecting the ideal size, including lighting and keeping the device clean. Organised shelves, proper placement, and regular updates create an inviting display that attracts customers. Customers who can easily see and access your delicacies are more likely to make purchases, ultimately increasing your profits.